Woj at Yahoo Sports writes that Bron is changing his number for the sake of commerce. I’m sure that has a part in it, but as Windhorst wrote yesterday, there’s no real direct impact on a player’s salary with increased jersey sales. Of course, Bron’s Nike logo will have to be redone to accommodate the new number, so that could lead to more sales.
But, for anyone who’s studied Bron’s behavior, as JMID has, you’ll see that there’s a much more important clause in Woj’s article that he pushes to the background: LeBron’s desire to win Michael Jordan’s approval.
I suspect this is the real source of Bron’s decision to change his number. If, after all, he could get the entire NBA to retire #23, wouldn’t MJ have to at least acknowledge him?
Well, whatever he might “have” to do, it won’t happen. We all know how MJ rolls.
I simply feel that Woj’s point is naive in a way that’s different than usual.
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