Since the Cavaliers can’t even keep a game against the 24th best team in the NBA to within single digits, I am instead going to write about the second biggest joke of the day: the Cavaliers PR department’s decision to stage a publicity stunt.
As if this woeful season full of deeply terrible defense and a new allegedly fast breaking offense that can’t run past the first half wasn’t already bad enough, now someone in the offices at Quicken Loans Arena thought it would be a good idea to try to capitalize on internet sensation Ted Williams, as one of our nemeses, the Cleveland Plain Dealer, reports here.
Williams is a homeless man who apparently panhandles in Columbus using a golden age radio ready voice.
Some time after news of the Cavaliers desire to offer Williams a job broke early this morning, The Smoking Gun did a background check, and it was revealed that Williams has been in some trouble with the law.
Generally speaking, I could not care less that Williams has a criminal history. I do not feel that it should preclude him from being able to work. And I definitely wouldn’t refer to Williams derogatorily as a “golden voiced bum” - then again, I wouldn’t use a racist logo as the image in the header of my website either - but I do believe that the Cavaliers a) turning to YouTube for inspiration and b) doing so without really doing their homework is a bad sign for the future of this franchise.
I understand that the team is flailing on the court right now. I understand that they believe fundamentally in an expansive game operations department. Hell, they even developed a second mascot out of nowhere this season. I understand that they probably think their best chance to sell tickets is to utilize gimmicks.
I get all of that.
But it wreaks of desperation. It feels like second rate reality TV casting. It reminds me of investigative journalism stunts during sweeps week. Added together with some questionable behavior surrounding LeBron James’s decision to sign with the Miami Heat - namely, the eradication of organizational structure with the firing of Mike Brown and the choice to not resign Danny Ferry, as well as a firey unprofessional letter by the owner that was written to inspire the fan base to keep buying tickets … so they could watch the Cavs lose to Minnesota, Sacramento, and Toronto - the pursuit of Ted Williams implies something dark about the Cleveland Cavaliers:
And that is that this is not a first rate organization.
Simply put, this publicity stunt is not the kind of thing the San Antonio Spurs or Boston Celtics would do. It is not the sort of action the New England Patriots or the Pittsburgh Steelers would take. Instead, this is the kind of gimmick that is typically reserved for minor league hockey or Arena League football.
Yet, the Cleveland Cavaliers are a professional basketball team.
Or at least that is what the NBA tells us.

