July 2, 2010
Liar’s Poker: Day 1 LBJ Free Agency Recap

By the time anyone reads this article, LeBron’s second day of free agency meetings will have begun. He’s scheduled to hold court with the Clippers and Heat today, then the Bulls and Cavs Saturday. But Thursday was all about the NY/NJ metropolitan area—and shockingly, all sources from inside the Knicks and Nets indicate the meetings went “extremely well.”

Pardon me if I’m not sweating yet. And pardon me again if I go on to say that none of you Cavs fans reading this post should be sweating either.

As we here at Mesa have pointed out multiple times over the course of the past few weeks (via Twitter and in columns), generating excitement about a business prospect during a meeting falls somewhere between “producing saliva” and “crapping” on the scale of difficulty. I’m not even denying that the excitement in the room for the Nets and Knicks was genuine. But the reality is that unless one of these other teams walk out of the LRMR offices with a verbal commitment from James, the emotion in the room duringĀ  a presentation is irrelevant.

Let’s also not forget that the pundits reporting about yesterday’s meetings were entirely basing their opinions on sources within the Nets and Knicks, most of whom probably weren’t even at the meetings in question. As a result, reporters and beat writers end up gushing in print about how great their chances of landing LeBron are—like this, for example. (Caveat: kudos to Rod Thorn for sounding like the voice of reasonable expectation in the midst of this blowjob of a report.)

Examining this situation rationally for a moment, consider this: what else are these partisan sources going to say? “You know, I gotta be honest, I thought our presentation sorta sucked”? “I’ll tell ya, LeBron seemed really disinterested”? “We couldn’t even get a meeting with Amar’e earlier than Monday and Rudy Gay already re-signed with Memphis. Why the hell would we have any chance at signing LeBron”? Something tells me that’s not going to fly if you want to remain employed by either of those organizations.

Second, what about any of LeBron’s media appearances since he was 16 would lead anyone to believe that he wouldn’t portray interest and enthusiasm in these meetings? Not only was the first of them led by one of his best friends and biggest role models, but this is a guy who declared that at one time or another he’s dreamed about playing for every team in the league, and that he’s been looking forward to this day (free agency) for four years. This is a mega-holiday for him. I’m convinced that today’s teams could give their presentations entirely in Korean, and LeBron would still be giddy.

Third, thanks to the information that’s out in the public realm about the Knicks’ presentation, I can say with knowledge that it was laughable. For starters, one of the supposed ringers the NYK brain trust brought in for the meeting was…Allan Houston, a guy whose greatest legacy in the league is as arguably the worst return on a max contract investment in NBA history. Houston missed a combined 94 regular season games in the 3rd and 4th seasons of that contract and retired before the start of the fifth. For that, the Knicks paid him over $20M per. My sources tell me that Donnie Walsh followed up his decision to include Houston in the meeting by flying to New Orleans to pitch the Saints’ brass on selling the Super Dome’s naming rights jointly to BP and FEMA.

As if that wasn’t bad enough, Forbes got a hold of an actual piece of the Knicks’ presentation—a slideshow by a marketing consultant called Interbrand that claims LeBron has the potential to gross $2 Billion (yes, that’s a ‘B’) by playing the rest of his career with the Knicks. At the very worst, his signature on a Knicks’ contract would give him a 48.6% chance of grossing at least $1 Billion.

As Forbes’s Steven Bertoni points out in the article, “the report is light on the details of its methodology.” Having gone through the slideshow personally, I concur. The results seem to be based on…well, nothing tangible, other than the fact that James Dolan cut them a check to come to a specific conclusion. Interbrand claims that the findings were determined via a battery of computers running career projections based on a variety of factors, but the overall vagueness of the presentation creates the distinct impression of junk science (or technically, junk math. I wouldn’t want to confuse my junk).

Even funnier, the unintended take-away from this preposterous slideshow is that staying in Cleveland is actually a much more profitable decision for LeBron than anyone would have ever anticipated. Interbrand’s “study” shows that James’s maximum lifetime value in Cleveland is $1.176B, his lifetime average value is $699M, and his chance at making a billion dollars stands at 1.3%. By comparison among the other non-Knicks franchises included in the model (Chicago and Miami), Chicago would offer him a slightly higher maximum lifetime value ($1.233B), but a lower average value ($689M) and lower probability of grossing his first billion (1.0%). Miami is a distant fourth in all categories. In short, Cleveland is pretty clearly his second-best option behind the bumbling carnival side show that is the Knicks.

Considering that Dolan paid for this presentation, he may have wanted to suggest that Interbrand skew the findings even further than they’re already skewed. Telling LeBron he has any chance of grossing over a billion dollars by staying in his hometown, which is widely acknowledged by now to be neck-and-neck with Chicago as his chosen destination, isn’t necessarily a tactic I’d have recommended. But then again, this is why the Knicks have been an NBA afterthought for most of the past decade.

I also love the fact that the Interbrand “study” finds that LeBron has a 0% chance of making a bill in Miami because of “lack of fan avidity,” i.e. because no one living in Miami gives a shit about the Heat. I think it may be the only nugget of truth in the entire slide show. But that’s neither here nor there.

My final point as to why Cavs fans should remain calm: Pat Riley’s grand plan for wooing LeBron is going down in flames. According to reliable sources (and common sense, my favorite of all sources), Riley’s strategy hinged on getting verbal commitments from both Wade and Bosh to come to Miami before meeting with LeBron. As of now, that has not happened. Considering that Wade met with the Bulls today, and Bosh has been tweeting like a jackass about his meetings with Houston and New Jersey (with other meetings scheduled), it seems highly unlikely that King Slickback will be able to make that pitch as planned. Without commitments from those two players, the Heat have to try to sell James on living at South Beach with Mario Chalmers and Michael “Every GM in the League Thinks I Might As Well Be Made of Uranium” Beasley. Not exactly a strong hand, especially considering that if past history is any indication, the Heat might just retire James’s jersey even if he never plays for them.

In short, I still believe that the Cavs’ faithful have nothing to fear from the tri-state area, and all signs point to Miami and the Clippers being non-factors. Which means it will all come down to Saturday. Chicago Vs. Cleveland. Only time will tell if Dan Gilbert comes out of that match-up as the ownership equivalent to Craig Ehlo. But for today, at least, I believe we can all rest easy.

-T